Following the review, several changes were implemented in operations and call centres to maximise the opportunity from each customer touch point.
A programme of cross selling and up selling was devised and implemented, allied to the introduction of a range of new white labelled products.
Affinia managed the development of the product build and implementation of the new products within the business.
This area is now responsible for generating over £10m of income per annum.
Affinia also identified the opportunity to generate a significant capital sum through the sale of a back book of customers. We handled the negotiations sale and migration of the book of business to a UK retail bank. This injected £10m to the business area.